Marketing Tidbit – Borders!

Here is an idea for you to beat your competition; Don’t sell plain prints! About 95% of the prints that we make for professional photographers don’t use borders. It is one of the least expensive things that you can do to add value to your product in the eye of the consumer, but it is the least used enhancement. On the other side of the coin, about half of the consumer prints that we make have one of our borders applied. Mom wants borders!

So you say you are a Web Edition user and you don’t have Border Workshop to create borders. Where are you going to get them? Well, we strongly recommend LimitlessBorders.com for ready made borders as well as for custom design work. This is our own in house design team that has decided to move to the next level in border creation. We not only recommend them, we fully support their use. Their border design are fantastic, they have the best premium trading card designs that I have ever seen (this is how the whole ball got rolling. we needed custom trading card designed for a local high school and once we saw the work we were addicted to them) and their prices are very reasonable. Got a question about using their borders? Go ahead and ask us. Keep your eye out for some new features and specials that they have coming. I am really excited about where they are going with this thing.

Stop selling so many plain prints. Your customers will thank you and in the end you will sell more prints.


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