Lesson Learned – Keep Track of Contacts

First of all no, this did not happen to me. Secondly, it easily could.
Keep track of your contacts with league directors and when you tell someone you will send information or make a followup contact DO IT!
There is that old saying that goes like this; If you aren’t talking to your clients you can bet [...]

Working An Event

There seems to be one theme to questions regarding the Marketing Photography Online post from the other day.
“How do I get people to give me their email address at a football/baseball/basketball/any other sporting event game?”
Here’s a thought. Set up a display. An EZ-Up tent would be nice, but take a table. Set up some product [...]

Marketing Photography Online

This seems to be a very popular topic these days. Do Internet sales work? How do you market photography online with reasonable success? Well, yes, Internet sales do work to varying degrees for various people. What methods people use to market their storefront are just as varied. There are some subtle marketing tips that will [...]

Marketing for Sports Photographers – What Happened?

Though it may seem like it, I didn't forget, or get too busy or give up. I got shutdown.
The owner of the lab decided that I am simply giving away too much information that should go to our lab customers. You know, he's right. It is one thing to hand out some basic framework for [...]

Breaking Down ExpressDigital Borders

So, you are a Web Edition user and you want to know how to hand code borders. This might be a good place for a video, but I am really not a fan of videos. There is no way to print out that video and have instructions to use as you go along. For an [...]

Marketing For Sports Photographers – Part 2

Yeah, I’m late. Very well aware of the fact that Thursday was last week. I haven’t lost interest in this topic yet. Story of my life but I have been busy. Part 2 of our marketing discussion is another one of those obvious things. Once again though, if your basic items aren’t met it won’t [...]

Marketing For Sports Photographers

Throughout the off season I get asked the same question nearly every day. How can I get more leagues? Regardless of what you see and hear, there is no marketing silver bullet when it comes to T&I picture days. There certainly are some very knowledgeable people on the subject of marketing to youth sports leagues [...]

Marketing Tidbit – Borders!

Here is an idea for you to beat your competition; Don’t sell plain prints! About 95% of the prints that we make for professional photographers don’t use borders. It is one of the least expensive things that you can do to add value to your product in the eye of the consumer, but it is [...]

Why take off on Micro-Art

Nobody asked. The Micro-Art guy doesn’t need any bad publicity, he is only trying to make a go for himself, right?
Well, let me tell you something. In the first place this blog only sees about 125 hits a day. That’s small beans in terms of anything I say having any kind of impact on him [...]